Workshop No. 4 - Spread It.
Workshop No. 4 - Spread It.
With your brand's look + feel established, it's time to get social.
Take your brand’s look + feel, voice, identity and make it consistent (and clickable) across your social media platforms.
This is where you can really strut your stuff - giving people a taste of who you are, what you do, and perhaps even allows for a rare glimpse behind-the-scenes.
In this workshop, we'll learn how to take your brand's visual language and voice and ensure that it's kept completely consistent.
We'll explore new ways to help you create compelling original content - without having to spend an arm and a leg (or an entire day) in the process.
We'll cover everything from simple photography tips and tricks, to more advanced techniques like prop styling (finally master that instagram flat-lay), to pre-planning your content and keeping ideas fresh to keep your feed interesting.
We'll also talk about creating your own #hashtag to further your brand, sourcing and creating interesting quotes and how to graphically lay those out to suit your brand's look + feel.
After all, you’ve mastered your lines, it’s time to put your brand on stage.
**SCROLL DOWN FOR ADDITIONAL INFORMATION**
Do you ever find yourself ogling (and turning green with envy) over someone's instagram feed filled that's filled with gorgeous professional looking (not to mention completely consistent-looking) images, inspiring and branded quotes, and then wonder how the heck they have the time and/or resources to create all of this amazing content? That's what this workshop is for.
When you exist in the digital space, creating a killer social media presence is crucial - and to remain looking like the pro you are, you not only have to just put out content and images - but you have to put out content that actually lets people know what you do, who you are. You can't rely on haphazard images, fonts, voice - all that serves to do is confuse rather than inspire people to want to learn more about you.
Most people these days find out about you and what you do in one of two ways: Word of mouth or Social Media. Visual Marketing is hands-down one of the best ways to grow a following - and yet often it feels like coming up with original, creative content while you already have so much on your plate seems time consuming, and often beyond your skillset. But it doesn't have to be.
The Spread it Workshop is designed to give you the knowledge, tools, and ideas to help you create your own original content for social media and even your blog imagery or
You'll learn how to take your established brand identity and learn how to ensure a couture consistency across social media channels - and even better - with very little time and effort. Our focus will be on creating original content
THE BASICS OF PHOTOGRAPHY FOR SOCIAL MEDIA USING NOTHING MORE THAN AN IPHONE.
MASTERING THE FLAT-LAY + PROP STYLING
HOW TO COME UP WITH NEW, FRESH, (AND CLICKABLE) IDEAS ON THE REGULAR
CREATING QUOTABLES TO POSITION YOURSELF AS AN EXPERT IN YOUR INDUSTRY
YOU'LL WALK AWAY WITH:
- A new understanding of your business and brand.
- New insights on your ideal customers + insights on how to better attract (and keep) 'em around.
- Expert tips on how to (finally) stand out + differentiate yourself from your competition.
- The Brand Brief: A beautifully designed template to input and organize all of your findings, serving as the foundation for your brand guidelines to ensure that you (and your team of creatives, copywriters, etc) remain on-course as you embark upon your re-brand.
- Invaluable brand-centric exercises that you can (and should) revisit as your business and brand continues to evolve.
Next Workshop is: Friday August 5 | 11 am - 3 pm EST
Live Via Group Video Chat
Q+A to immediately follow.
One week prior to the workshop: You will receive all information as well as a friendly reminder via the email provided at checkout