The Face X Public Persona
 

HEAD-TO-FOOTNOTE, TOP-TO-BOTTOM-LINE. 

The Face: Studio.

 

 

 

 

 

 

 

 

 
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ESTABLISH YOUR new BRAND IDENTITY

a creative direction / hook

perfect how you're perCeived

ALIGN YOUR PERSONAL STYLE WITH YOUR BRAND.

YOUR VISUAL LANGUAGE  

YOUR BRAND VOICE

Ensure a singular, consistent vision and message.


 
 
 

BESPOKE PRIVATE BRAND IMAGE DEVELOPMENT
FOR WOMEN ENTREPRENEURS WHO ARE THE FACE OF THEIR BRAND.

Step into our studio.

Consider this your very own, 14– day, private, brand makeover studio that will spark the evolution of your business and culminate in a clear, couture brand identity; one built on strategy and dripping with style. 


 
 

Within this highly collaborative, private virtual intensive with Sarah, we strip down your existing brand to uncover the core elements of you and your business that will help elevate you stilettos above your competition.

We will roll up our sleeves to (re)examine your customers, observe your competitive landscape, and focus on differentiation:

Establishing your brand's new point of view and point of difference. 

Connecting your business objectives and modus operandi with innovative creative thinking, we will then collaboratively work to develop your brand voice, visual language, personal style, and a stunning core concept (aka a hook) that can then serve as a creative through line throughout each element and touchpoint of your re-envisioned brand. 

The studio experience culminates in a comprehensive, personalized brand overviewcreative brief and personal style guide that can serve as the foundational creative + visual lens that can subsequently inform and unite all design, photography, personal styling, messaging, and even copy decisions — well beyond our work together.

Most importantly perhaps,  Our (cough) vest-ed interest in your brand is to ensure that you are primed and poised to invest in your brand elements such as your logo, photoshoot, website, copywriting;  

...knowing that because of our work, they will be consistent & your investment in things like your logo, website, photography, and copy will be well-spent.

We want to enable you to effectively become your own brand manager,  your own stylist and your own creative director-in-chief to ensure that you are able to make well-informed,  intentional decisions for your brand – leading your own team of designers, developers, and photographers to a couture consistency

 

 

STEP-BY-STILETTOED-STEP.

This is how we do it.

 


THE BRAND PLANNER

Upon booking, you will receive a copy of our coveted Brand Planner - an in-depth preparatory digital workbook of sorts - designed to help facilitate thinking through (or re-thinking) the primary elements of your brand, to reconnect with your "raison d’être”, and to begin to look at things through a slightly different angle. Your completed Planner will be due back to us approximately 48 hours prior to your first session to enable Sarah to spend ample time with it in preparation for your work together. 

 

The Sessions:


The intensive itself consists of:

A total of:
Two:  1 - hour  +  
Two:  2-hour virtual working sessions within a two week timeframe,
followed by a 30 minute review call of your finalized Studio Dossier.

We do it this way so that we act quickly so as not to lose momentum but allowing ample time between our sessions to allow for all of the new ideas, thoughts, changes to percolate - After all, brand building is a process.


 

info@public-persona.com

STEP No. 1 - BRAINS BEFORE BEAUTY.

Get Strategic.

If you want your brand to be front and center, you have to dare to be different. You need a bold idea; a brand concept that creates a consistent, memorable, unique experience and sets the tone for your entire business and positions you creatively in your market. 

This is how we re-position you, clarifying your distinct ability to make an impact and increase your perceived value...not to mention actual value.  

Starting with strategy, we work to examine you, your consumers, observe your competitive landscape, and focus on repositioning and differentiation: establishing your brand’s new point of view and point of difference.  

Consider this a strategic shortcut to your stylish success;  Let’s nail it. 

 

  • YOUR FACTS: ARTICULATED

  • YOUR MISSION: REDEFINED

  • YOUR MARKET: REFINED.

  • YOUR COMPETITION: OBSERVED.

  • YOUR SERVICES / PRODUCTS: REFINED

 


STEP NO. 2A - YOUR STORY: TELL IT WELL.

Get Styled: Your Story

Branding isn't about putting lipstick on your logo. It's first about crafting a distinctive and compelling concept - a hook-  that embodies your story.

One that creatively connects all of your dots.  One that communicates, unequivocally, who you are, what you do best, and why you're so distinctive in a way that wields head-turning influence and woos without needing to lift a manicured finger. 

Sounds smart? We think so too. 

info@public-persona.com

STEP NO. 2B - MAKE A STATEMENT

Get Styled: Your Brand.

From there, we'll then work with you to develop and curate your brand's look + feel- defining your aesthetic direction, as well as your brand's voice – one that not only fits you to perfection, but one that will speak to your customers - in a language they won't soon forget.

We'll work to co-create a moodboard that will help to inform all design decisions - from "What should my logo look like" to "What about my website."

We'll then create a unique lexicon of words, terms, and phrases that capture your voice, inform ing anything from your tagline to your marketing messaging. 


The end result? A  style that precedes you, a look that echoes strategically, and a brand that speaks on your behalf.

STEP NO. 2C - LOOK SHARp

Get Styled: Personally.

You need to show up, and show off. Your style is your visual voice –perfect how you're perceived - on and off-camera. 

You've got to look impressive to BE impressive: FACT. 

With a discerning eye and a finger on the fashion pulse, Sarah synthesizes your tastes, vision, brand, and inspirations into a distinctly compelling brand style and public-facing image. One that will surely wield head-turning influence. We'll talk colors, clothing, hair, makeup - ensuring  it all aligns with your overall brand strategy and conveys what you do best. 

Look the part.

 

 

info@public-persona.com

STEP NO. 3 - BECAUSE PLANNING MAKES PERFECT.

Give Good Face.

Image is everything. Especially if you're leading your website with you - front and center.  So you can't just show up - you need to show off.  

We work together to craft a unique visual narrative for your photography,  create a formalized shotlist and moodboard that communicates your photoshoot's tone, creative, art, and style direction.  So when it comes time for you to show up on set? All you'll need to do is smile. 

The world is watching - it's time to work it. 

STEP NO. 4: LET'S GET SOCIAL

Spread it.

Consistency is crucial*

*Especially when it comes to your brand. So when you create elements that represent and/or market your brand, you need to be sure it aligns - to perfection. This is the part of our process where we'll brainstorm ways to help you do precisely that.

Sarah will share her own tips on how to prep, prop, and shoot your own Instagram flatlays and her best resources for stock photography (that don't look like stock). 

We'll also brainstorm brandable #hashtags and soundbites that will help to  help you grow your following.

Because once your creative throughline is set, social campaigns become easy as they are flowing from a strong, bold, unique story that is worth following...and sharing.

 

 

info@public-persona.com

What you walk away with: 

A clearly defined strategy

YOUR BRAND STYLE:
DEFINED

YOUR PERSONAL STYLE: DEFINED

YOUR VOICE: DEFINED

YOUR PHOTOSHOOT: PLANNED,aDIRECTED, STYLED, PROPPED

 

All contained in
 

Your Brand Styleguide

Ensure a couture consistency across each touchpoint of your brand with this guide compiled just for you and is intended to be shared with your creative team to help to guide them as they bring your brand to it's gorgeous fruition. 

This (coveted) document contains: 

  • Your Creative + Art Direction: Articulated in a written director's treatment.
  • Your brand style: Defined + captured in a moodboard. 
  • Your personal style: Defined + captured in a moodboard.
  • Your voice: Defined + captured along with a brand lexicon.
  • Your photoshoot: Planned, directed, with style + prop suggestions. 
  • Social strategy: Tips + templates to help you remain  looking cool, calm, and most importantly consistent.

 


Plus

Our Exclusive Rolodex

Access to Sarah's own private rolodex of vetted talent - providing top-notch recommendations  for everyone from copywriters to designers, website developers to photographers to help you create your dreamteam - or simply fill in the gaps where you need a creative. 

 



A QUICK REVIEW

This is The Whole Shebang.

One month of one-on-one with Sarah

A total of four virtual work sessions (2 hours each)

The Brand Planner

The Brand Style Guide

 Next Step Recommendations

SUSSED:
Your creative + art direction | Your brand style | Your personal style | Your voice | Your photoshoot | Your social strategy

Exclusive access to our Rolodex

 


The investment.

2 payments of $1350
*payable at time of booking and then prior to your second session

or
$2500 in full

 

 

GET STARTED

Ready to roll up your sleeves and get to work? 

Great - 'cause so are we...

Please fill out the quickie questionnaire below  and we'll respond within 48 hours with next availability. 

Name *
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Please describe in as much detail as you'd like to share - we LOVE details!
Desired start date for our Sessions *
Desired start date for our Sessions
A note that we accept a maximum of three Whole Shebangs per month. Oftentimes, in an effort to plan ahead and to have plenty if time to work through (and rework) their Brand Planner, our clients book their start date up to 3 months in advance. We recommend allowing for AT LEAST two weeks to work on your planner prior to your desired start date. Please also note that we recommend setting your sessions for a period of time that would allow for 3-5 hours of additional time on your own to be able to get the most out of the experience.
Just curious as we hope to determine your timezone

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