We work closely with our clients to capture and articulate their unique personality - translating their story, inspirations, and business vision –transforming them into a cohesive brand that captivates, communicates on their behalf.
In other words, we aim to make our clients stand out – head, shoulders, and stilettos above the rest.
Founded in 2012 by big-brand seasoned Creative Director / Designer / Fashion Stylist, Sarah Ancalmo, Our work takes story, strategy, and style and combines the three to get big ideas and bigger outcomes. It's custom-tailored, intuitive, analytical and it will always make a statement.
In a nutshell: no detail is safe, no strategic stone is unturned.
We may be small in number, but we think broadly and boldly. We believe in a singular, creative vision and voice as well as the power of a strong conceptual extension across all touch points of a brand – from head to footnote.
We also believe that leopard is a neutral.
Our specialty is reimagining and refacing brands from top to bottom to create and communicate rich, sophisticated ideas and originate compelling, visually-arresting brand identities that wield head-turning influence and leave an indelible mark.
We aim to bring the same strategies, techniques, and discerning eye that we've brought to big brands to smaller personality-infused beauty, fashion, lifestyle, and specialist brands.
Because, hell, great strategy is great strategy.
FOUNDER | BRAND STRATEGIST | CREATIVE DIRECTOR | DESIGNER | FASHION STYLIST | SCORPIO.
Sarah is the Creative Director (and founder) of Public Persona. Throughout her commercial career, she has conjured up a fist-full of visually-compelling, award-winning print, digital, and television brand and advertising campaigns. She brings over 15 years of experience to the table.
She also brings puns.
Sarah is a firm believer that brands aren’t born overnight and that process-driven approaches are a girl’s best friend.
She loves BIG ideas, clever words, and pretty pictures.
She thinks visual and verbal are a branding power couple.
She gets high on seeing projects from ideation to fruition.
Her favorite work is with personality-infused brands—beholding the power of individual stories to draw customers and clients to a brand. It’s those stories, that essence that she helps identify, articulate, and innovate.
Career Clients Include:
TED BAKER LONDON
THE STYLE NETWORK
Press / Awards / Mentions:
THE CUT - NY MAG
ART DIRECTORS CLUB
OPERATIONS ARCHITECT | MARKET RESEARCH | SEMI-PROFESSIONAL WORLD TRAVELLER | VIRGO
Katherine is Public Persona's Business Operations extraordinaire, running Operations and generally functioning as the yin to Sarah's yang. Katherine's work (virtually) side-by-side with the team to ensure that every element of our Public Persona, internal or external, is both beautiful and structurally sound. As a design agency producer in New York, Katherine worked on projects for brands including: The New York Times, Estée Lauder, Aerin Lauder, Ted Baker, Nike, Under Armour, Google, ExxonMobil, and IBM.
Katherine also thinks almost exclusively in spreadsheets and if/then logic constructs.