IDEAS

EXPERIENCE

VISION

STYLE

VOCABULARIES

SHOE COLLECTIONS

We work closely with our clients to capture and articulate their unique personality - translating their story, inspirations, and business vision –transforming them into a cohesive brand that captivates, communicates on their behalf.

In other words, we aim to make our clients stand out – head, shoulders, and stilettos above the rest.

Founded in 2012 by big-brand seasoned Creative Director / Designer / Fashion Stylist, Sarah Ancalmo, Our work takes story, strategy, and style and combines the three to get big ideas and bigger outcomes. It's custom-tailored, intuitive, analytical and it will always make a statement.

In a nutshell: no detail is safe, no strategic stone is unturned.

We may be small in number, but we think broadly and boldly. We believe in a singular, creative vision and voice as well as the power of a strong conceptual extension across all touch points of a brand – from head to footnote. 

We also believe that leopard is a neutral.

Our specialty is reimagining and refacing brands from top to bottom to create and communicate rich, sophisticated ideas and originate compelling, visually-arresting brand identities that wield head-turning influence and leave an indelible mark.

We aim to bring the same strategies, techniques, and discerning eye that we've brought to big brands to smaller personality-infused beauty, fashion, lifestyle, and specialist brands.

Because, hell, great strategy is great strategy.

 
 

 

This is

Sarah Ancalmo.

FOUNDER | BRAND STRATEGIST | CREATIVE DIRECTOR | DESIGNER | FASHION STYLIST | SCORPIO.

Sarah is the Creative Director (and founder) of Public Persona. Throughout her commercial career, she has conjured up a fist-full of visually-compelling, award-winning print, digital, and television brand and advertising campaigns. She brings over 15 years of experience to the table.

She also brings puns.

Sarah is a firm believer that brands aren’t born overnight and that process-driven approaches are a girl’s best friend.

She loves BIG ideas, clever words, and pretty pictures.

She thinks visual and verbal are a branding power couple.

She gets high on seeing projects from ideation to fruition.

Her favorite work is with personality-infused brands—beholding the power of individual stories to draw customers and clients to a brand. It’s those stories, that essence that she helps identify, articulate, and innovate.

 

Career Clients Include:

ESTEE LAUDER
TED BAKER LONDON
THE STYLE NETWORK
AERIN LAUDER
COACH
NARS
APPLE
NIKE
MADONNA
TARGET
BRAVO TV
MERCEDES BENZ
BRITISH AIRWAYS
JIMMY FALLON

Press / Awards / Mentions:

THE CUT - NY MAG
REFINERY 29
ADWEEK
ART DIRECTORS CLUB
FASHION INDIE
NASTY GAL
AGENCY SPY
HYPEBEAST
MEN'S HEALTH
LULA MAGAZINE
REMARK MAGAZINE
CREATIVITY ONLINE
VIOLET MAGAZINE
HALFEMPTY

 
 
 
 

Katherine Conaway

OPERATIONS ARCHITECT | MARKET RESEARCH | SEMI-PROFESSIONAL WORLD TRAVELLER | VIRGO

Katherine is Public Persona's Business Operations extraordinaire, running Operations and generally functioning as the yin to Sarah's yang. Katherine's work (virtually) side-by-side with the team to ensure that every element of our Public Persona, internal or external, is both beautiful and structurally sound. As a design agency producer in New York, Katherine worked on projects for brands including: The New York Times, Estée Lauder, Aerin Lauder, Ted Baker, Nike, Under Armour, Google, ExxonMobil, and IBM.

Katherine also thinks almost exclusively in spreadsheets and if/then logic constructs.