BUTTON UP YOUR BRAND. GET THE FREE TWO WEEK E-COURSE.
The process of brand building is inherently complex, despite how it's often spun. It's not about just putting lipstick on your logo or getting a new headshot.NOPE.It's ALL about the thought.The strategy.The intentional choices and decisions that are made behind the scenes. (Oh - and the killer logo and amazing headshots? Those come later.)
–So as THE FACE of your brand and business, you really have two choices as you face a "rebrand":
You can repackage the same brand story, your same (often mixed) brand message andjust wrap it with new visuals and launch it into the sea of sameness where it will likely blend into the blandscape.
No. 2You can work to create something TRULY different that enables you and your business to immediately have a compelling (and beautiful) distinction.
The choice feels easy, doesn’t it?
So what are you waiting for?