The Face X Public Persona
 
 
 

ABOUT FACE

Because standing out doesn't have to be so hard.

 
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The great thing about a personal brand is that nobody else can duplicate it. Products, services, processes and technologies all can be copied. Even culture can be copied. But a person’s unique sense of self can never be.
— Sarah Ancalmo
 

MAKE THEM NOTICE.

Defining and describing who you are and what makes you so unique is so hard – which is: 

A. Why I wish I could switch  to 3rd person (but I won’t) 

B. Why I do what I do - which is, by the by -  to help you see, be seen - and quite possibly make a scene. 


In other, less-fancy words, I love nothing more than helping you stand out - head, shoulders, and stilettos above the rest - by helping you to creatively position yourself in a market already filled to the hat-brim with all the others who do-that-same-thing-you-do.

And who am I exactly?  Sarah Ancalmo, Creative Director, and founder of Public Persona Studio and The Face.

With a keen eye for style and a brain overflowing with ideas, I’ve been told that I have a knack for helping you hone in on what makes you distinctly different, and then turning it into a unique brand that turns heads and frequently takes names (read: waitlists).

Formally? I’ve got well over 15+ years of creative direction, design, fashion styling, and wordsmithing under my belt - yes all of that.

I have worked with hundreds of brands  from Fortune 500 to the fresh-faced start-ups-from-scratch - and everyone in-between -  to help capture and articulate their unique personality - translating their story, inspirations, and business vision – transforming them into a cohesive brand that captivates, communicates on their behalf.


 

Oh, and just in case you're the type of gal who fancies a more formal bio (because afterall you are fancy) –I've got you covered...
 

 
 

 
 
 

This is

Sarah Ancalmo

FOUNDER | BRAND STRATEGIST | CREATIVE DIRECTOR | DESIGNER | FASHION STYLIST | SCORPIO.

Sarah is the Founder + Creative Director of  Public Persona Studios, a small multidisciplinary brand consultancy and creative studio, focused on fashioning personality-led brands from head to footnote.

This is how most people experience her – behind the scenes of brands – both big and small. Throughout her commercial career, she has conjured up a fist-full of visually-compelling, award-winning print, digital, and television brand and advertising campaigns. She brings over 15 years of experience to the table.

She also brings puns.

Sarah is a firm believer that brands aren’t born overnight and that process-driven approaches are a girl’s best friend.

She also:

• Loves BIG ideas, clever words, pretty pictures, hats.

• Thinks visual and verbal are a branding power couple.

• Gets high on seeing projects from ideation to fruition.

Her favorite work is with personality-infused brands—beholding the power of individual stories to draw customers and clients to a brand. It’s those stories, that essence that she helps identify, articulate, and innovate.

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Past Clients Include:

ESTEE LAUDER
TED BAKER LONDON
THE STYLE NETWORK
AERIN LAUDER
COACH
NARS
APPLE
NIKE
MADONNA
TARGET
BRAVO TV
MERCEDES BENZ
BRITISH AIRWAYS
JIMMY FALLON

 

 

 

Press / Awards / Mentions:

THE CUT - NY MAG
REFINERY 29
ADWEEK
ART DIRECTORS CLUB
FASHION INDIE
NASTY GAL
AGENCY SPY
HYPEBEAST
MEN'S HEALTH
LULA MAGAZINE
REMARK MAGAZINE
CREATIVITY ONLINE
VIOLET MAGAZINE
HALFEMPTY

"Sarah is beyond creative genius... in a league of her own.
She's changing the face of the internet (and I like it)."

NIKKI ELLEDGE BROWN

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